Elizabeth Charkalis
Creative journalism major at Baylor University, graduating in May 2025, with a focus on public relations and advertising. Passionate about art and mental health advocacy, I seek opportunities to blend my marketing skills with meaningful storytelling in a dynamic professional setting.
marketing student worker
(September 2022 – Present)
As a marketing intern for Baylor University Admissions, I have managed and executed social media content for @beabaylorbear, successfully engaging prospective students for six semesters. Through strategic content creation, I increased Instagram followers from 13.2k to 20k and TikTok followers from 1k to 2.3k. I also developed marketing materials to enhance outreach efforts and boost brand visibility. Additionally, I utilized Adobe Creative Suite to design visually compelling graphics and promotional content, demonstrating proficiency in digital design.
Baylor University
admissions
BasePoint Mental Health
Summer marketing internship
June 2024 – August 2024As a Marketing Intern at BasePoint Mental Health, I developed over 20 marketing materials, including emails and social media content, to promote BasePoint Academy’s programs. I played a key role in planning and organizing community engagement events, including hosting "Wine Down Wednesday," a networking event for therapists. Additionally, I created PR packages with branded materials and gifts for potential clients and business partners. I also contributed to the interior and graphic design of the new Arlington, Texas office, helping to enhance its functionality and visual appeal.